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BORN IN DETAILING, DRIVEN BY PERFORMANCE.

Alpha Line “BORN IN DETAILING, DRIVEN BY PERFORMANCE” reflects our philosophy, which is evident in each of our high-quality car care products. We are proud to offer innovative and easy-to-apply solutions, specifically developed for you and your car. Car Care made in Switzerland

Our Mission

Get it RIGHT

Make it SIMPLE

Do it with JOY

Insight Alpha Line

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Development and production

We have our own research & development department and produce and distribute our products from Switzerland. Our competence – your profit.